About Us

Hi and welcome to Babyonboardbadge.co.uk!

My name is Joycellyn - I am a mum of two, a wife, journalist and entrepreneur.

I created Babyonboardbadge.co.uk a decade ago when I had just recovered some of the bad experiences of commuting to work while heavily pregnant with both my children.

Pregnancy is not an illness - if you are on this website, you may well have heard that line before! But when you are being nudged, prodded and cajoled on public transport with a bump that is either well hidden (no matter how hard you try to 'show' how pregnant you are, it can be a scary prospect.

After a lot of close run ins with elbows, bags and just angry commuters during rush hour, I came across the badges you can get (for free, at the time) from the London Underground. But to my dismay, even with one on each lapel, the badges were easily missed.

So I took some action. I created some of my own - with a twist. Not plain and formal, but badges to match every outfit, with funny ways of saying, 'Yes! I am pregnant!'.

As you will see, the website has evolved a lot since then and now has a number of products you can buy to make life (during pregnancy - and beyond) that little bit easier!

Pregnancy isn't an illness, it's a blessing. I hope you find our products a blessing, too!